2. Click APPLY HERE to complete the application form below:

• A Bachelor's degree in relevant discipline from a recognised institution, or a Bachelor's degree with subsequent relevant experience; or
• A Diploma with a minimum of three (3) years of relevant work experience. Fresh Bachelor degree holders in relevant discipline can be considered.
• Demonstrated knowledge or experience in social media management and/or communications with a go-getter attitude and passion for creating high-impact content.
• Demonstrated capability or experience to create written and visual content with minimal grammatical errors.
• Demonstrated capability or experience in project management.
• Ability to work on weekends and after office hours as and when required.
• Demonstrated a level of maturity consistent with the requirements of the position for independent work and initiative.
• Ability to act with discretion on matters of a confidential nature and experience in crisis communications.
• Excellent interpersonal skills and demonstrated ability to work effectively in a consultative, cross-cultural and team environment.
• Strong communication skills, in written and spoken English and Bahasa Malaysia.
• Intermediate knowledge of Microsoft Office software, especially MS Word, MS Excel, and MS Power Point and digital collaboration tools provided by Google.
• Strong communication skills in written and spoken Mandarin.
• Familiar with the Malaysian education system and an understanding of the key issues relating to the marketing and provision of private tertiary education in Malaysia.

• Providing a ‘whole of university’ approach in developing the communications and content strategy;
• Offering a highly responsive and relevant service to internal and external clients;
• Assisting with media and event management;
• Exploring new and innovative ways of building affinity for the University’s brand through content; and
• Using the latest technology to enhance and streamline communications services.

 

Key responsibilities:

 

1. Social Media Management

• Manage the University’s official social media accounts (e.g., Facebook, Instagram, TikTok, LinkedIn, X, etc.) to ensure consistent, on-brand, and high-quality content that supports recruitment, engagement, and brand awareness goals.
• Develop and implement social media strategies and content calendars aligned with marketing campaigns and institutional objectives.
• Collaborate with internal stakeholders to plan and produce engaging multimedia content including captions, graphics, reels, and short-form videos.
• Monitor performance metrics, generate regular analytics reports, and provide insights to optimise future social media efforts.

 

2. Digital Engagement and Community Management

• Actively manage audience interactions across all social media channels, including responding to comments, messages, and inquiries in a timely and professional manner.
• Monitor trends and conversations on social platforms to identify engagement opportunities and mitigate potential issues.
• Leverage social listening tools and insights to enhance student engagement and community-building initiatives.
• Support paid social campaigns with organic content strategies and assist in evaluating campaign effectiveness.

 

3. Brand and Communications

• Assist in providing input into the strategic planning process as it relates to branding and brand architecture, sub-brands, and marketing communications in various market segments.

 

 4. Marketing and Communications

• Assist to develop and implement internal and external communications plan and strategy for the University with particular focus on prospective students.
• Collaborate with internal and external stakeholders to develop high impact content in a timely manner.
• Establish and maintain links with mass media for the promotion of the University.
• Manage and make continuous improvements to both external and internal communications channels of the University including website, publications, point-of-sales materials, notice boards, corporate gifts and others.

 1. Please prepare the following documents before proceeding to number 2.

• Resume/CV