The Manager, Student Recruitment (International) is responsible for leading recruitment strategies and activities across key international markets. The role focuses on building pipelines through agent networks, schools, and partnerships, while driving brand visibility in competitive overseas markets. The Manager plays a crucial role in achieving international enrolment targets, working closely with the marketing, admissions, and conversion teams to ensure seamless student experiences across the full recruitment journey.
Key Duties & Responsibilities
- RECRUITMENT STRATEGY & EXECUTION (INTERNATIONAL)
- Develop market-specific recruitment strategies for priority regions (e.g., Southeast Asia, South Asia, West Asia, Africa).
- Build and manage strong partnerships with international recruitment agents, sub-agents, and counsellors.
- Identify and cultivate relationships with international schools and feeder institutions abroad.
- Represent the university at overseas recruitment fairs, school visits, and agent events.
- Coordinate with global partners, embassies, and cultural missions to expand brand presence.
- STUDENT JOURNEY & CONVERSION
- Work closely with the conversion team to manage offer-holder engagement and pre-arrival support.
- Monitor applicant trends by country/programme and develop interventions to improve yield.
- Provide recruitment counselling and guidance for international prospects and families.
- STAKEHOLDER ENGAGEMENT
- Partner with academics to deliver subject-specific outreach (lectures, webinars, masterclasses) for international students.
- Liaise with government scholarship bodies internationally.
- Ensure compliance with visa, regulatory, and admissions requirements for international students.
- REPORTING & INSIGHTS
- Provide regular reports on applications, offers, acceptances, and enrolments by market.
- Track competitor activities and provide recommendations for market positioning.
- Use CRM data to monitor agent performance, conversion rates, and ROI of international recruitment activities.