1) Please prepare the following documents:

• Resume/CV

 

2) Click APPLY HERE to complete the application form

• Minimum Bachelors in related field; Preferable Masters/ MBA in related field
• Minimum 15-20 years of experience in sales, marketing, or business development, preferably in the education sector or a customer-centric industry

The Head of Sales & Marketing, Malaysia is responsible for driving student enrolments, brand awareness, and revenue growth across all campuses in the country. The role requires strong strategic leadership, and cross-functional collaboration to position the organization as a leading education provider in Malaysia. The role also oversees local admissions teams and marketing functions, ensuring alignment with the group’s global brand and enrolment goals.

Key Duties & Responsibilities

1. LEADERSHIP

• Lead the Sales & Marketing function across all campuses in Malaysia
• Design and implement country-specific marketing and admissions strategies aligned with group-level business plans and brand guidelines
• Provide market intelligence and country-specific insights to the leadership team to inform decision-making
• Work closely with the Country Director and other functional heads to ensure an integrated approach to school growth and operations

 

2. SALES & ADMISSIONS

• Own and drive student enrolment targets across all campuses in Malaysia
• Forecast admissions and revenue based on market trends, lead flow, and conversion rates
• Monitor and report admissions performance on a weekly, monthly, quarterly, and annual basis
• Drive effective lead management, follow-up mechanisms, and parent engagement strategies
• Ensure the admissions process is smooth, parent-centric, and aligned to brand promise

 

3. MARKETING

• Lead the development and execution of the annual marketing strategy for Malaysia
• Supervise in-country marketing and sales teams to build strong brand positioning and awareness
• Drive online and offline marketing initiatives, including digital campaigns, events, school outreach, and media relations
• Oversee external marketing agencies and ensure campaign messaging is localized and effective
• Collaborate with the group marketing team to ensure brand consistency and performance reporting

 

 4. BUDGETING & FINANCIAL OVERSIGHT

• Collaborate with the Country Director and Finance team to plan the Sales & Marketing budget for Malaysia
• Monitor marketing ROI and cost-per-lead metrics to ensure budget efficiency
• Provide data-driven insights and recommendations to optimize performance and spend

 

 5. CUSTOMER EXPERIENCE & COMMUNICATION

• Drive customer (parent) satisfaction through proactive engagement, follow-ups, and a seamless admissions journey
• Act as a key spokesperson in prospective parent interactions and open houses
• Collaborate with academic and operations teams to ensure strong alignment between promises made during admissions and actual school experience

 

 6. PEOPLE FOCUS

• Build and lead a high-performing sales and marketing team across campuses
• Provide coaching, performance feedback, and career development opportunities
• Work with HR to recruit, train, and retain top talent in the admissions and marketing functions