The role holder is responsible for providing leadership to the marketing team and overseeing the marketing activities across the teams.

Key Duties & Responsibilities: 

• Oversees the marketing activities in the team.
• Supervises, develops and provides guidance to the marketing team.
• Manages operations to hit performance metrics for the marketing team.
• Collaborates with the other marketing teams (e.g. content, communications, etc.) to execute the marking strategies and direction set out by the Director, Marketing and Country Director.
• Ensures marketing activities are tailored to the local market and aligned to the organization’s overall brand.
• Plans and manages the marketing calendar for the team, and communicates the marking activities to the team.
• Manages multiple marketing projects simultaneously and oversees the marketing campaigns and activities.
• Monitors the progress of marketing campaigns, events, advertisements, etc.
• Oversees the generation of leads from offline and online channels (e.g. paid media, events, organic word of mouth, etc.)
• Monitors the effectiveness of each channel and analyses the data to improve marketing and channel strategies.
• Responsible for lead generation and lead nurturing activities, and a seamless user journey/ experience for potential leads (e.g. clicking an advertisement will lead the user to the Admissions team for follow up, etc.)
• Coordinates market and customer research, and gathers marketing intelligence data.
• Stays abreast of best practices in the industry and competitors’ activities.
• Works closely with the Admissions team for lead generation and nurturing.  
• Maintain networks and relationships with internal and external partners at the working level to keep abreast of the current business climate and macroeconomic trends.
• Collaborates proactively with Human Resource to continuously increase competency within the marketing team to meet future organisations needs through the development and recruitment of talent.
• Assist the recruitment, selection, orientation, and training of employees in the marketing team.

1. Please prepare the following document before proceeding to number 2

• Resume/CV

2. Click APPLY HERE to complete the application form below:

• Possess at least Bachelor’s Degree in Marketing, Communications, Digital Media, or a related field.
• At least 5-10 years of experience in digital marketing.